Loyalty Programs
Loyalty programs reward repeat customers and keep them coming back. Modern POS loyalty is automatic—no punch cards needed.
Why It Matters
- •Increase repeat purchases
- •Build customer relationships
- •Gather valuable purchase data
- •Stand out from competitors
- •Drive higher average orders
Key Capabilities
Points System
Earn points on purchases
Rewards Catalog
Redeem points for items or discounts
Visit Tracking
Reward customers for visits
Tiered Programs
Different benefits for different levels
Auto-Enrollment
Sign up customers at checkout
Birthday Rewards
Special perks for birthdays
Provider Comparison
Square Loyalty is solid and affordable. Points-based with digital punch card option. Good value.
Limitations: Monthly fee per location
Toast Loyalty for restaurants. Points and visit-based programs. Integrates with online ordering.
Limitations: Add-on pricing
Built-in loyalty for retail. Points, store credit, and tiered programs.
Limitations: Features vary by plan
Loyalty through apps (Smile.io, LoyaltyLion). Good options but not built-in.
Limitations: Requires third-party app
Loyalty apps available in Clover marketplace. Various options to choose from.
Limitations: Not built-in
Common Questions
Points vs visits vs spend?
Points (earn per dollar) work for varied purchases. Visits (buy X get Y free) work for consistent items like coffee. Choose based on what motivates your customers.
How generous should rewards be?
5-10% back is typical. Too stingy and customers don't engage; too generous hurts margins. Test and adjust based on redemption rates and incremental visits.
Best For
- ✓Coffee shops
- ✓Restaurants
- ✓Retail
- ✓Service businesses